MIBA VIP Guest Contributor - Cherish Reardon - Popsy Clothing
If somebody had told me 3 years ago that I would be giving tips to business owners to help them with their social media I would have laughed! When I set up Popsy Clothing I had absolutely no idea about Facebook as a platform for a business. I used it to catch up with friends, upload a few pictures but selling on there? Not a friggin clue! That’s why looking back I’m not surprised that I really struggled and didn’t get any sales! I couldn’t work out why my post wasn’t being seen, I didn’t understand why my posts didn’t get any responses when I would post and I could barely spell algorithm let alone understand it. I knew if my business was going to work, I really needed to spend the time learning about Facebook and finding all the tips I could get. I have spent many hours, I’ve cried, I’ve learnt, and I’ve put into practice all the tips and as a result my business has grown. In fact, around 90% of our business is from Facebook! That’s why when I was asked by Estelle and Leona if I would like be part of the VIP it was a YES!!! I wanted to condense what I’ve learnt over the last 3 years into a really short, back to basics segment. I would be sat on my laptop with my earphones in at 3am listening to videos and let’s be honest - who has the time for that?
So what will you learn? All about community. My absolute favourite topic! My community of nearly 60,000 has not only grew my business but also has become a really special part of my life. I believe Facebook, building your community and using Facebook groups is one of the best ways to grow your business and I am really passionate about helping business women know how they can do it affectively! In my VIP collection I talk about community, how I built my community and more importantly how to keep one. I believe that when we have a strong community we stand out from our competitors and become leaders in whatever market we are in.
It has been an absolute honour to be part of the MIBA VIP collection and share my knowledge. I have learnt so much from MIBA and it has been really lovely to give back.
Cherish x
Check out Cherish’s VIP Collection Using Fb and Fb Communities to Grow Your Business